Theory and Project DesignThe two basic types of asthma medication are very different, but they’re often given to patients in very similar-looking inhalers. To underscore the difference, Broncho the Bronchodilator and Coltron the Controller have opposing appearance, personality, tools, and voices. For example, Broncho uses his lasso to loosen the airways very quickly, and Coltron uses his spray-arm to reduce inflammation slowly over time.
Sequential art is a series of related images. Comics allow readers to compare visual and narrative elements across space and time. Panels communicate non-verbal cues about pacing and action.
Story-driven Patient Education
Kids (and adults!) like stories. Narrative structures help us remember ideas and details. Also, social learning theory shows how modeling behavior through narrative is a useful tool in health education.
Good vs. Evil
From ancient myths to comic books, the battle of good vs. evil is a basic storytelling device. In our stories, the medications are always the good guys, and the triggers are the bad guys.
Many studies have show that well-designed combinations of images and text help patients understand health information better than text alone. Many newer studies also support the idea that narrative delivery can be better than information presented without a narrative.